TigerSMART Marketing offers a range of sales and marketing business solutions for business start-ups and small to medium-sized companies (SME). These include strategic marketing planning, campaign management, customer relationship management, marketing mentoring, market research, direct mail, telemarketing and copywriting.



Marketing strategy, planning and implementation
If you need help in making a difference within your marketing sector, let us know. We have worked across a broad spectrum of industry sectors, providing us with the experience and skills to help you audit your market environment, undertake SWOT analyses, develop effective marketing and advertising strategies, and implement your marketing and promotional campaigns. If you haven't the resources, or the time available to plan and implement your marketing programmes, call us in for a no-obligation discussion. We want to help you.

Campaign and customer relationship management
How would you like to be able to manage your sales and marketing campaigns, or target your sales and marketing teams more precisely to business prospects and customers? With the campaign planner facility in the new customerFOCUS™ v3.0 suite of business solutions software, you can integrate, plan and implement your sales and marketing activities fully, enhancing sales performance. customerFOCUS™ v3.0 can also help you to track and manage customer queries more effectively, enabling you to measure your service levels and implement an effective customer relationship management (CRM) strategy for your business. For more details, turn to the customerFOCUS™ v3.0 page or contact us on 01908 330770.

Marketing mentoring
Do you have new or inexperienced marketing staff? Could they benefit from the hands-on support of a marketing mentor working alongside them, perhaps for 1 - 2 days each month, helping and guiding them through the first 6 - 12 months of their marketing careers? If you have inexperienced sales and marketing staff, and you don't have sufficient time to train them yourself, we can provide this support for you, enabling you to focus on other business issues.

Market Research
To enhance your marketing success, your customers should be at the very forefront of your marketing strategies and plans. To do so effectively, you need to know what they think of you, your products, your services, and even your competitors? If you don't know your customers well enough, we can work with you in developing customer satisfaction questionnaires, implementing customer satisfaction surveys, undertaking product usage and awareness studies, or organising in-depth focus groups to help obtain that information. We can also undertake desk research such as sales and market data analysis to support your sales and marketing planning

Lead generation campaigns
Hunting for new customers is often difficult, time consuming and expensive. However, for some companies, finding new customers is a critical element of their business strategy. If you want to find new customers, we can help you to develop, implement and manage targeted lead generation programmes that are focused on achieving your marketing goals. For instance, if you decide to carry out a direct mail campaign, we can write your sales letters, source databases of potential customer targets, organise your mailshots, liase with printers or agencies, dispatch mailings, monitor your responses, and even follow them up for you.

Copywriting
Finding the right words to use in a sales letter, or to catch the reader's attention in an advert, can often be a nightmare. Not only that, but the words you might use in a sales brochure are not necessarily the same ones that you would use for a training manual, a trade magazine article, or a press release. To ensure your print and press material communicates the right messages and image for your business, don't use copy that just happens to be available, or was produced for other markets. It might not be right for your situation. Also, don't miss copy dates because you haven't the staff or the time to produce the copy. You might end up passing competitive advantage to your competitors. If you need help with copywriting, we can produce 'sales copy' for sales leaflets, advertisements, or websites, or alternatively more 'informative' copy for press releases, articles, advertorials, guidebooks, or training manuals.

Other marketing services
Although we specialise in providing strategic marketing planning and operational marketing services, we recognise that some of our clients may also require business services that we don't provide directly. To ensure that you have access to a wide range of business services, we have built up an excellent network of associate companies over the past 15 years who can offer support with graphic design, web site design and development, photography, printing, exhibition stands, PR, telemarketing, and financial services. Be assured therefore that when you use the services of TigerSMART Marketing, you gain access also to our marketing and business network that can help you to gain much more from your marketing investment.